What Happened To Pluto After Shark Tank?


Pluto After Shark Tank Update: Pluto Pillows is a customizable designed pillow. It provides better sleep to the user so that they do not face any kind of problem at the time of sleeping. Pluto Pillows offers the user a personalized and hybrid design through which he can get a better sleep.

Pillow is an important thing for human sleep as it provides better sleep for humans. If there is a mistake in selecting the pillow, then it causes a lot of trouble at the time of sleeping, due to which the sleep remains incomplete.

Due to lack of proper sleep, the whole day passes through laziness, and no work is known to be done properly. One type of pillow is not right for everyone because people’s body sizes and types are different.

What Is Pluto?


The Pluto is a hybrid design constructed with a foam inner core and an outer plush cover. According to the customer, it provides customized pillows. The Pluto Pillow’s inner core is made of high-performance foam, and the outer Plush cover is filled with tiny polyester microfibers. All its pillows are provided by high-grade, hypoallergenic, temperature-regulating materials.

Pluto Pillows works like an algorithm and it customizes and sells according to the needs of each pillow user. For example, if the user feels hot in the pillow, it provides the user with a pillow made of incorporated cooling gel fibers. These pillows are hybrid-designed with a supportive, high-grade CertiPUR-us inner core, encased within an outer plush pillow.

Who Is The Founder Of Pluto?

The co-founders of Pluto are Susana Saeliu and Kevin Li. Both of them started this company in 2018. Susana comes from an entrepreneurial family. After completing her graduation from the University of Southern California Marshall School of Business. Kora brand was started it is a bamboo bath tissue company.

In 2011, she started TRADEX, Inc. company, which is a reverse logistics company. In 2018, she started the Pluto company, now she is a co-founder & CEO. Kevin also comes from an entrepreneurial family. He holds a degree in Computational and Data Science from the University of California, Davis.

Pluto Shark Tank Update

Company NamePluto
FounderSusana Saeliu and Kevin Li
ProductCustomizable pillow designed for your sleep style
Asked For$400k for 5% equity
Final DealNo Deals
SharkNo Shark
Episode (Shark Tank USA)S12 E24
Air DateMay 14, 2021
Business StatusIn Business
Pluto Net Worth$3M *estimated
HeadquartersCity of Industry, California, US
Pluto InstagramView Profile
Pluto shark tank update and company details

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Pluto On Shark Tank Pitch

Susana Saeliu and Kevin Li entered a Shark Tank episode about Pluto and asked the sharks for $400,000 for 5% equity. They explained the product to Shark through a demo session.

When They started this company in 208, They made it to 197K first years. In 2019, They generated $473k by selling this pillow, so far in 2020, They have made $490,000. The selling price of their standard-size pillow is $95. In this, they have a 50% margin. Shark says his gross margin is not good.

Lori, Mark, Kevin & Daniels opted out of the offer but Robert is still showing interest in it. Robert offered $400k for a 20% equity but the entrepreneur countered 9% Robert said no.

Pluto Net Worth


This company’s annual sales are currently $3 million and it is increasing year by year. The entrepreneur had asked for a deal like an $8 million valuation of this company in Shark Tank but this deal could not be done. Talking about today’s time, according to the founder, Pluto’s worth is $8 million.

Pluto only provides customized pillows through its official website, so the founders are marketing their website a lot.

Is Pluto Still In Business?

Yes, Pluto Pillow is still in business as of April 2024.

This business is running in the United States only and the international is not yet expanded. The goal of the entrepreneur is to take this business internationally.

At present, 2-10 employees are working in it and its headquarters is in the City of Industry, California.


Who Is The Founder Of Pluto?

The co-founders of Pluto are Susana Saeliu and Kevin Li.

What Is Pluto’s Net Worth?

This company’s annual sales are currently $3 million.

Is Pluto Still In Business?

Yes, Pluto Pillow is still in business as of April 2024.

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