What Happened To Au Baby After Shark Tank?


Au Baby After Shark Tank Update: Au Baby is a Portland-based consumer goods company that primarily sells sustainable baby blankets. After years of experience, Alexandra noticed that average blankets were unable to offer warmth and relative softness.

Additionally, most blankets are made from polyester fleece, which is not good for baby skin. Considering all these problems, Alexandra created a perfect baby blanket.

What Is Au Baby?


 “Oh Baby!” is the alternative name of the Au baby. According to the founder, the word “AU” means “for the baby,” in French. This company uses natural merino and Cashmere wool to make blankets. Apart from being soft, it is also sustainable.

Their yarn is chemical-free, long-lasting, and biodegradable. The cost of each blanket is $160. Buying options are available on their website.

Who Is The Founder Of Au Baby?

The Founder and CEO of the Au baby business is Alexandra Ulmer. This business was founded in January 2019.  Before starting this business, she worked as a knit designer at Nike. She has been working in the same industry for more than 20 years in different companies.

Au Baby Shark Tank Update

Company NameAu Baby
FounderAlexandra Ulmer
ProductSustainable Baby Blankets
Asked For$80k for 25% equity
Final Deal$80k for 35% equity
SharkKevin O’Leary
Episode (Shark Tank USA)S15 E13
Air DateFeb 2, 2023
Business StatusIn Business
Au Baby Net Worth$62K *estimated
HeadquartersPortland, Oregon, USA
Au Baby InstagramView Profile
Au Baby shark tank update and company details

Also Read This: What Happened To Modern Picnic After Shark Tank?

Au Baby on Shark Tank Pitch

After entering the Shark Tank, Alexandra gave an excellent pitch and explained her business and sales reports to the Sharks. She asked sharks $80k for 25% equity.

Mark said she has not done any marketing of this business so for that reason he is out. Lori said this business is still to early for investable so she is out.

Emma said the price of the product is too high and it will be difficult to sell this product so she is out. Robert is also out.

Kevin offered $80k for 50% equity. Founder countered $80k for 30% equity. Kevin again offered $80k for 40% equity. Founder again countered with $80k for 35% equity. Kevin accepted the offer.

Au Baby Net Worth


Au Baby’s net worth is estimated at $62K. The global baby blankets market size is expected to be USD 2.5 billion in 2023 and the annual growth rate is 3.80%. There are many big brands in this industry and it is very difficult for a small brand to compete with them.

Is Au Baby Still In Business?

Yes, Au Baby is still in business as of February 2024.

Alexandra used to work in knit materials design for Flyknit and has a long time experience. She does not have much experience in product marketing, hence she needs good investors like sharks to scale the business.

The current headquarters of this baby product business is in Portland, Oregon, United States and the founder is working alone in it.


Who founded Au baby?

The Founder and CEO of the Au baby business is Alexandra Ulmer.

What is Au Baby net worth?

Au Baby’s net worth is estimated at $62K.

Is Au Baby Still In Business?

Yes, Au Baby is still in business as of February 2024.

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