What Happened To DEUX After Shark Tank?


DEUX After Shark Tank Update: Without a doubt, there have been several iterations of cookie dough presented on “Shark Tank.” The need for egg-free, safe-to-eat cookie dough was already being met by companies like Cookie Dough Cafe and Doughp; Deux grew the market by offering cookie doughs that are also vegan, gluten-free, and nutrient-dense. And now, if you’re interested in learning more about them, we’ve got you covered.

What Is DEUX?

Deux is a business that makes cookie dough. Instead of using preservatives and chemicals, they use high-quality ingredients. Flavors include gingerbread, birthday cake, sugar and spice, and brownie butter, and the product is plant-based, vegan, and gluten-free. 

The product stands out from the competition because of the balanced sweetness and nutritional value of its tastes.

Who Is The Founder Of DEUX?

The woman who started Deux Dough is named Sabeena Ladha, and she grew up in the city of Los Angeles, in the state of California. It has not been more than two years since she founded Deux cookie dough in 2020. She started the company.

The 31 young businesspeople all agreed that there was a need for an opportunity in a new kind of cookie. Sabeena took advantage of the fact that people were willing to pay more for cookies during the recent COVID epidemic by observing that people were willing to pay higher rates for them.


  • Vegan-friendly
  • Gluten-free
  • Plant-based
  • Is oven-safe
  • Available in a variety of flavors
  • Contains health-promoting ingredients


  • Diets high in calories

Know About the DEUX Shark Tank Update

In recent episodes, the Deux cookie dough was more important than any of the others. 

That’s because, while feeling uneasy in the Shark tank, they still had a chance of success.

Even though there was no resolution reached, Sabeena was satisfied with how things had gone following the incident.

DEUX Shark Tank Update

Company NameDeux Foods, Inc.
FounderSabeena Ladha
FoundedOct 2020
Productplant-based functional foods
Asked For$300k for a 10% equity
Final DealNo Deals
SharkNo Sharks
DEUX Shark Tank Episode S13 E6
Air DateNov 12, 2021
Business StatusIn Business
HeadquartersLos Angeles, California, United States
DEUX Net Worth$2.5M
DEUX InstagramView Profile
DEUX Shark Tank And Company Details

Another Shark Tank Pitches:

DEUX on Shark Tank Pitch

On “Shark Tank” in November 2021, Ladha asked $300,000 for 10% of her company. 

She dazzled the Sharks; Robert Herjavec, known as her – probably one of the most impressive entrepreneurs that stood on that carpet in his 13 years on the show, although he doesn’t like sweets. 

Nirav Tolia agreed, favoring online enterprises over sweets. Kevin O’Leary also said he avoided sugar. 

Mark Cuban believed the product had too many calories, and Lori Greiner thought it needed to be healthier. Hence it failed.

Before Herjavec stepped out, no Sharks were still in the game, but he upped the ante by saying he was impressed enough with Ladha to agree to her price of 15% even if he doesn’t know sweets from Savory. 

After Ladha countered too many times, he quit. Even though she departed without an agreement, Deux is making money.

DEUX After Shark Tank

A week after her Shark Tank appearance, she wrote on Tik Tok – Silly me. She said, “Should have known my place is in the kitchen, not the boardroom,” implying the damage to her company that would result from this. 

A lot of people criticized her for wearing pink to such a serious event. 

After a week, her video on TikTok had only surpassed 400,000 views. 

From that point on, not only did her harassment claims begin to fade, but her business also began to see an uptick in fortunes.  

According to Forbes, Deux is now considered among Erewhon’s greatest dessert restaurants. Sabeena had hoped for her company to earn $1.2 million by the end of 2021, but instead, it earned $1.8 million.

Sabeena has indicated that this is all due to her time on Shark Tank. 

However, the support of her audience helped her succeed. She was among the top internet sellers, charging a reasonable $15. 

DEUX Net Worth

The Deux startup raised $1 million at a $6 million cap after Shark Tank valued it at $3 million. Sabeena’s family is in the industry, and she has been exposed to company from a young age.

Is DEUX Still In Business?

Yes, DEUX is still in business.

Despite not getting a contract at the tank, Deux cookie dough is undoubtedly successful. Now you may get it at many different health food stores, including some locally worked shops. There must be a shop close by that sells it. If not, you can always make a buy online.

DEUX Competitors

These are a few of the competitors of the Deux cookie dough.

  • Tartine Bakery
  • Pillsbury Dough
  • Model Bakery
  • Nestle dough
  • Frogs Organic Bakery
  • Orange bakery
  • Starter Baker 


Who Founded DEUX?

Sabeena Ladha started Deux and is the CEO of the company.

What is DEUX Net Worth?

DEUX Net Worth is $2.5M.

What’s the shelf life of Deux cookie dough?

It may be kept for up to six months in the fridge.

Did Shark Tank result in a deal for Deux?

No. All of the sharks in the tank refused her offer. Thus they were unable to make a deal.

Is DEUX Still In Business?

Yes, DEUX is still in business.

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