What Happened To Aura Bora After Shark Tank?


Aura Bora After Shark Tank Update: Aura Bora is a type of herbal sparkling water that appeared in Shark Tank. Aura Bora is a small soda startup made from herbal ingredients, says the founder. This sparkling water is healthy and comes in different flavors, there are many users who are using this sparkling water in their daily life.

Aura Bora sparkling waters are in high demand in the American sparkling waters market.

What Is Aura Bora?


Every person in his daily life consumes soft drinks whether it is soda or sparkling water. Aura Bora is an American company that makes plant base sparkling waters in different flavors. There are many sparkling waters available on the market, but their products do not contain any calories, sugar, or sodium and have no artificial taste.

Aura Bora’s products are made from plant-based fruit and flavor, currently, this company is making its own product in different varieties.

Many flavors of ‘Aura Bora’ are currently running in the market like Peppermint Watermelon, Basil Berry, Cactus Rose, Lemongrass Coconut, and Lavender Cucumber.

Who Are the Aura Bora Founders?

The husband and wife Paul Voge and Madeleine Voge are the founders of the Aura Bora. Paul has studied Bachelor of Arts in Political Science from the University of California, Los Angeles.

After completing his graduation, he started Aura Bora Startup in 2019, Paul is the Co-Founder + CEO of this company.

Aura Bora Shark Tank Update

Company NameAura Bora
FounderMaddie Voge and Paul Voge
ProductType of Herbal Sparkling Waters Made From Herbs,
Fruits, And Flowers
Asked For$150k For 5% equity
Final Deal$200k For 15% equity
SharkRobert Herjavec
Episode (Shark Tank USA)S12 E11
Air DateJan 22, 2021
Business StatusIn Business
Aura Bora Net Worth$20M *estimated
HeadquartersSan Francisco, California, United States
Aura Bora InstagramView Profile
Aura Bora shark tank update and company details

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Aura Bora on Shark Tank Pitch

The founders of Aura Bora appeared in Maddie Voge and Paul Voge in Shark Tank Season 12 Episode 11. He had asked for a $150,000 deal for a 5% share in Shark Tank for Sparkling Herbal Waters. 

Lori Greiner had to say about Aura Bora that she likes this name, its packaging is also very good, But before making any investment, it is necessary for them to have passion in it. So she is not passionate about its flavor, so that’s why she is out of this offer.

Daniel Lubetzky said that it is a beautiful brand but it is very difficult to get success in sparkling waters, because of which he is out.

Mark Cuban said even now it is making more than 50% profit but when he scales to go national the profit margin will also decrease. There are going to be a lot of challenges in this and it is very difficult, so because of this, it is out.

Kevin O’Leary loves the beverage industry and wants to invest in Aura Bora too, so his offer is $150K for 5 cents per can until $300K is recouped + 5% equity.

Paul did not accept Kevin’s royalty deal because it is not possible for him to take it now.

So Founder Paul made a counter-offer to Robert for $200k for 12% of the equity, But it backfired for Paul as Robert made another counteroffer of $200k for 15% of the equity.

In the end, Paul singled out Robert’s offer of $200k for 15% equity. This turned out to be a great and fun deal at Shark Tank.

Aura Bora net worth


The net worth of Aura Bora is estimated at $20 million.  Market Value of Aura Bora is very high The demand for Aura Bora’s product is very high in the sparkling waters market of the United States, people are liking it.

This product is sold in bulk in the online market, its 1 case contains 12 Sparkling Waters cans, which cost $30.

Is Aura Bora Still In Business?

Yes, Aura Bora is still in business as of April 2023.

The Aura Bora startup company was started in California in 2019 and currently sold in 5,000 retail stores in US.

The demand for this product had increased lot during the Pandemic time, now this company is running on growth potential.


Who Is The Founder Of Aura Bora?

The husband and wife Paul Voge and Madeleine Voge are the founders of the Aura Bora.

What is Aura Bora net worth?

The net worth of Aura Bora is estimated at $20 million.

Is Aura Bora Still In Business?

Yes, Aura Bora is still in business as of April 2023.

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