What Happened To Surprise Cake After Shark Tank?


Surprise Cake After Shark Tank Update: A surprise cake is a unique way to get surprises, so this surprise cake is called a popping cake, there is a hidden surprise inside this cake. Jordan Long and Liz Charm, the founders of this surprise cake company.

After this ask, this company is worth a $2.5 million valuation. This is a huge valuation for a surprise cake company. This is also because of the valuations that this company had made before entering Shark Tank.

Basically, it is a cake maker company which makes super gift products inside the cake to make the cake cutting celebration nice, according to Buyer. This cake industry is very big, according to data, the value of this industry was $ 42.94 billion in 2019, which would have increased a lot now.

What Is Surprise Cake?


Surprise Cakes is a company based in Burlington, Massachusetts, United States. This company was started in 2018. This company makes surprise cakes, they have two methods through which they make this cake.

It provides Send a Surprise Cake and Shop the Popping Stand which gives different surprises. According to the customer, he makes different types of cakes.

Send a Surprise Cake is a technique to surprise, in this it is a plastic cake store that has a plastic tube which is hidden inside the cake store, It is held to Tube through a gift card below. This gift card is taken according to the customer, it can be an Amazon, Uber, or any movie card. After this is done, this cake is kept in the box. Whoever cuts this cake, when he takes out the gift card, his surprise will be seen in front of him.

Who Is The Founder Of Surprise Cake?

Jordan Long & Liz Charm is the co-founder of this surprise cake company.

Charm had brought this surprising concept, it was her daughter’s 12th birthday and she wanted to gift a phone to her daughter. To surprise his daughter, he keeps the phone inside a cake in a plastic box, when he rings, then this gift becomes revealed by cutting the cake.

Keeping plastic inside the cake is against the safety guideline, so to solve this problem, she took the help of her son Jordan, who is an engineer.

Surprise Cake Shark Tank Update

Company NameSurprise Cake
FounderJordan Long and Liz Charm
Productpopping cake stand that let’s you hide surprises
inside of a cake
Asked For$200k for 8% Equity
Final DealNo Offer
SharkNo Shark
Episode (Shark Tank USA)S12 E4
Air DateNov 6, 2020
Business StatusIn Business
Surprise Cake Net Worth$2.5M *estimated
HeadquartersBurlington, Massachusetts, United State
Surprise Cake InstagramView Profile
Surprise Cake shark tank update and company details

Also Read This: What Happened To The Fidget Game After Shark Tank?

Surprise Cake On Shark Tank Pitch

Surprise Cakes founder Jordan Long and Liz Charm asked for $200,000 after featuring in Shark Tank in exchange for 8% equity. The presentation of both of them was very good, they came to a cake show and surprised the shark, although the shark did not understand it. Tell about your product through a demo.

As Shark said it is not a profitable business but the founder is still running this business. After Shark Tank, he achieved success, and many magazines and news media covered him.

The founder was featured in Good Morning America, Today, Buzzfeed, Daily Mail, and NBC and also gave a lot of information about his business story.

No sharks were invested in this business, all the sharks (Mark, Kevin, Lori, Barbara, Daymond) got out by giving their reasons.

Surprise Cake Net Worth


The founders of Surprise Cakes, Liz & Jordan, had reported a valuation of their company at $2.5 million in Shark Tank. Although he did not get a deal in Shark Tank, after a few weeks he got a lot of good sales when he appeared in Shark Tank. In 2022, this company has generated revenue of $5 million. We think Surprise Cake’s net worth could be $3.3 million.

Is Surprise Cake Still In Business?

Yes, the surprise cake is still going on. However, it is not able to earn that much profit according to its sales.

This is a very low profit in the business, if there is a high volume of sales, then a good amount of profit can be made.

To increase the growth of his business, he has hired some employees. He is also investing some part of his revenue in marketing.


Who founded surprise cake?

Jordan Long & Liz Charm is the co-founder of this surprise cake company.

What Is Surprise Cake Net Worth?

Surprise Cake’s net worth is estimated at $1 million.

Is Surprise Cake Still In Business?

Yes, the surprise cake is still going on.

Similar Posts